Friday, 22 February 2013

Beating the Jeans Blues

This post has been guest written by Charlotte Rivington who is a freelance writer that loves writing about beauty, fashion & luxury. Charlotte is a big fan of shopping and trying new products especially from her recent exploit of Start Acne store London.  Today, Charlotte is writing exclusively for WhatLauraLoves all about denim.

Beating the Jeans Blues

The term ‘fashion-forward’ rarely gets used to describe jeans. The most directional denim can be when it is exposed to light blue washes, distressed effects and, for the extremely daring amongst us, rips. But looking forward to Spring/Summer ‘13, a veritable rainbow breaks through the gloomy clouds of dark blue and black jeans.

Spinning the colour wheel is J Brand, the premium denim brand revered for jeans that fit so perfectly that they follow the contours of one’s body. Now J Brand is equally known as the go-to for on-trend denim that does not dismiss a flawless fit. J Brand’s recent collaboration with Christopher Kane testifies to the way in which the label injects style and creativity into jeans. Kane brings his acute eye for colour to J Brand, in a collection that showcases a dazzling array of vibrant neon brights.

Beating the jeans blues, however, should be done with caution. Pastel shades are not for the faint-hearted, to be styled simply with close-fitting light grey or white t-shirts. A safer option that does not compromise on brightening up your wardrobe is the J Brand 811 style in Indio Blue. This electrifying shade of blue is a colourful anchor to your warmier weather wardrobe, still sufficiently versatile to pair with a range of other colours, from gleaming white to clashing purples and pinks. For a subtler way to incorporate colour into your jeans portfolio, head over to LA-based Koral for their line in colourful rinses. Their red tint skinny fit jeans are indeed ‘fashion-forward’, whose rich tone brings neutrals to life.

Christopher Kane for J Brand. Image via Vogue UK.
For the ultimate in fashion-forward denim, Swedish label Acne reigns supreme. The foundations of the brand lie in denim. Jonny Johansson saw a space in the market for denim and constructed 100 pairs of unisex jeans. Soon generating a stream of press and snapped up by leading boutiques thereafter, Acne jeans are cult items. For Spring/Summer ’13, Acne prove their directional denim credentials once again with their degrade collection. The Stace Degrad denim jacket is a standout piece, whose dark blue rinse spills out beautifully into lighter blue and gleaming white. The jacket is a denim rinse retrospective, celebrating the most familiar jean rinses and in a stunning, innovative configuration.

Acne Stace Degrad Degrade Denim Jacket. Image via

What's your favourite way to wear denim?  Do you dabble in coloured denim?

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