Monday, 18 February 2013

The Price of Male Grooming

Never mind the ladies; men are getting involved in beauty in a big way.

You may not think it, but male grooming is on the increase. From tanning to leg waxing, perhaps the influence of shows like Geordie Shore and TOWIE, the lads are getting involved with looking good. And with the rise of male fashion and big celebs like Becks advertising razors and moisturisers, it’s no surprise that men are putting more into grooming. About time, right?
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Countless cosmetic companies are jumping on the band wagon and putting more than just shaving cream out there on the market. According to Tesco, Nivea and Gillette dominate the top selling male grooming products with moisturisers and face washes, and sales of each has increased dramatically in the last year alone.

Got annoyed when your boyfriend used up your emergency spot-treatment stash? Well hide that expensive moisturiser, those lovely shampoos and every single bath bomb, because it’s about to get a lot worse.

If you thought male grooming went as far as shaving then think again. Leg waxing, hair dying, tanning; men are getting involved. But let’s be honest; lovely as they are, lads have never been exactly savvy when it comes to beauty treatments. So how are they faring?

It looks like men are tallying up a good few injuries thanks to their newfound keenness on looking fabulous. In fact, has reported a good few cases of men having a bit of a disaster during their trip to the beauty parlour.

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According to the survey, 10% of body-conscious blokes suffer a hazardous mishap while getting those hairy legs waxed. Men who go for a bit of eyebrow waxing need to be wary of the 12% who admitted they’d got themselves hurt, and 13% of men changing their look with a haircut or dye job soon found that that new look was going to cost them.

Tanning looks like the main danger zone for our men. According to the survey, 16% of men opting for spray tanning managed to get an injury, and as much as 20% of male UV tanners followed suit.  When you compare that to the 5% of women who reported injuries from tanning beds, it’s clear that the lads have a lot to learn when it comes to topping up that tan safely.

Speaking on behalf of first4lawyers, spokesperson Chris Rodgers said: “Our advice to anyone thinking about treating themselves to a makeover - male or female - is to ensure that they choose a reputable salon so you can be confident that it meets all the necessary safety standards.”

Wise words indeed.

With men catching up to the girls, it’s time to look forward to a new era of manicured men. You better start expecting to see lads hanging out at your tanning salon or ghosting around Boots for moisturiser!

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  1. This is a really good post and being a trainee beauty therapist I have seen a rise in the amount of men having beauty treatments. I also can't wait for the new series of Geordie Shore and TOWIE to start this week

  2. My other half has his eye brows waxed but I doubt he would without a little 'encouragement' from me ha ha this was a really interesting post xxxxxx

    1. Haha, I pluck my partners eyebrows- he hates me doing it but loves the way they look when they're groomed!! xxx


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