Monday, 31 March 2014

Boohoo Plus Launch

This month, I popped down to London to attend one of the most exciting fashion launches I've been to at the Sanderson Hotel from affordable, fast fashion brand boohoo who have created their first plus size line.
 
 
I love attending events in London as they give me the opportunity to network as well as to catch up with some of my favourite blogger babes.  Upon arriving at the hotel, we were greeted by the lovely ladies from boohoo who couldn't wait to tell us all about the new plus size clothing line before sitting down to enjoy the Mad Hatter's Afternoon Tea and chat about the line.


The launch of the boohoo plus size line seemed to come out of nowhere and I couldn't wait to see what the line had to offer, given that I love their original clothing line.  We were taken through to an area with rails of their latest clothing, jewellery, shoes and bags- a girls dream.  We were even able to get a sneak peek at some of their spring/summer items that are yet to hit their website.
 
 
If you thought that this was going to be just another plus size range then you'd be wrong and boohoo have created pieces that I have never seen before from a plus size line.
 
Style Babe Danie browsing the rails, check out her blog here
Remember the shape of the skort that was big in "standard size" fashion last summer but no other plus size fashion line were brave enough to create it for the plus size market?  Well boohoo have a fabulous one for us curvy girls this spring called the Katie Woven Skort which is available in black and pink for only £15.  Amongst their other skirts, the one that caught my eye was the light pink scalloped edge skirt, in the photo below, that will be available online very soon.  I can't wait to buy it to pair it with some Converse and a sweatshirt for a casual springtime look.
 
 
One thing that is very apparent from the boohoo plus range is that they haven't shied away from the latest cuts and shapes, lengths (think mini and oversized), prints and colours.  There's plenty of pastels in the range which I was over the moon about, as I'm sure you can tell from my face in the photographs!
 
 
Perhaps my most favourite piece is this floral jacket that will be available online on boohoo soon.  I couldn't quite contain my excitement as I posed for this photo; you could hook the hanger onto my smile its that wide!  I can't wait to wear this piece with a black outfit this summer as it'll add a pop of colour whilst maintaining a smart look that will be perfect for the office.
 
 
Boohoo have created a line that truly stands out against the other plus size retailers because they've designed what many of us plus size girls have always wanted and that's clothes that our slimmer friends would want to wear.  Great fashion shouldn't stop at a size 14 and boohoo are making sure that that certainly is the case with their range in sizes 16 to 24 and plans to expand the range further should it be well received.
 
There are several pieces in the line that would fit a lady who takes a larger size than a 24, like the Charlotte Oversized T Shirt Dress which is £16 and available in black, grey marl and white.
 
 
Looking through the rails, I was in fashion heaven as boohoo have been daring, contemporary and creative with their collection.  Think acid wash denim, tie dye and matching two pieces consisting of a quilted pencil skirt and jacket, all in pastel hues, print, brights and basics.
 
Nikki Oversized Jumper
I'm particularly loving the Nikki Oversized Jumper which is £16 and available in mint, cream and pink and is very similar to the Jessie Oversized Jumper that is available in lilac, black and grey for £18.  These make great layering pieces particularly for this time of the year when the weather wont make up its mind.
 
 
A little while before I received the invitation to the launch event, I had seen some of the pre launch collection online and was happy to see that another retailer was stocking plus sized clothes but the pieces didn't really excite me- they were very similar to another fashion brand that I haven't really taken to.  However at the event I discovered that they had bought some pieces to test the plus size water, to see how they would sell and that the pieces available from the launch going forward will be boohoo's creation.  Boohoo are passionate about their plus size line being very much an extension of their standard line.  After all, every girl wants to dress boohoo beautiful don't they!
 
I can't wait to place my order as there's lots of pieces I really want to buy to take on honeymoon with me and of course, there'll be a haul and lots of WhatLauraWore outfit posts when I do.
 
I'd really recommend you all to check out the boohoo plus website and let me know your favourite pieces pretty please.

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5 comments

  1. FAB write up and thank you for the mention. Love you xx

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    Replies
    1. Thanks my lovely. You're very welcome. Miss uuuuuu xxxxxx

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  2. Ohh I am loving all those pastels colours xx

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  3. Such a great detailed post, I LOVE that floral jacket! I've been wanting to buy something from Boohoo for ages. Just looked on the site and I'm definitely loving the Geo print products :)

    Just Smile.
    xo

    ReplyDelete

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