Tuesday, 2 June 2015

The Butterfly Boutique Needs Your Help!

Today I have a bit of a different post for you all as it is written by a lovely lady called Zoe who I had the pleasure to meet several years ago when I worked with her on a review post and was invited along to open her plus size clothing store.

Sadly, the store didn't work out and after a tough couple of years she's back and wanting to take the plus size fashion world by storm.  I really believe in her and her passion for plus size clothing, as a normal, everyday working mum.  She deserves a break.

This is her story so far and her hopes and dreams for the future.

The Butterfly Boutique

Back in June 2012, after years of struggling with my weight and finding clothes that were fashionable at a good price I decided to set up my own business selling fashionable and affordable clothing in sizes 12 to 32 and Curve Clothing was born. I began from home and slowly took over the house with box upon box of beautiful clothing; I was sending clothing all over the world via Facebook. By November 2012 I had outgrown the house and had bigger ambitions for the business, I opened an indoor market stall in Hartlepool and had people travelling from all over the country visiting my little stall.

After 7 months of searching I found the perfect shop to expand Curve Clothing in to, my very first little shop! I was filled with nerves and excitement as months of hard work culminated in to the opening day in June 2013. Curve Clothing began reaching more and more people, I had over 6000 followers on Facebook and business was going fantastically well. In November 2013 Curve Clothing became a finalist in The Best New Business Awards, I was nominated for a Special Recognition Award with The Prince’s Trust, and I was also named a Young Ambassador for The Prince’s Trust for my hard work. Then in December 2013, my main supplier went bust and several other factors meant that I had no other option but to close the shop.

I was gutted when I broke the news to everyone, I felt like a total failure and that part of me had died the day I closed the shop. I spent the following few months in a lull, not knowing where to turn or what to do, I was asked at least weekly if the business was to reopen.

In June 2014 I was working in an office, feeling unfulfilled and unhappy. Relaunching the business was the obvious choice, it wasn’t a job for me it was doing something I loved, surrounded by clothes and meeting beautiful women from all over the country. Then a major blow came at the beginning of July when my father suddenly passed away and the business went on the back burner for months.

I was extremely lucky to have a friend around me that kept me focused and helped push me in to opening the business once again. I wanted a fresh start so rebranding and new input saw the beginning of The Butterfly Boutique.

In the past 6 months I’ve had several promises of funding and offers of support, each for their own reason have not happened. Asking for help and support has never been my thing but I finally swallowed my pride and set up an IndieGoGo page.

I’m currently trying to raise funds to make The Butterfly Boutique a reality, there’s freebies for anyone who donates via the page, this includes monthly discounts, free clothing and much more! You can donate as little as £1, and every donation goes some way to helping. There’s loads more info on the IndieGoGo page.

Thank you for taking the time to read my story.  You can follow The Butterfly Boutique on Facebook and on Instagram @TheButterflyBoutiqueUK.

Zoe x

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  1. Awww sounds like she's really passionate, I hope it all works out for her in the end!

  2. It was great to hear her story. It's so hard to break into fashion these days and it annoys me when someone like Zoe has a real passion but struggles because of stores who don't even care about us plus-size ladies.


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