Tuesday, 19 April 2016

EQUAL RIGHTS | Lloyds Bank Show Love Is Love

I hope this comes across in the right way as its a subject thats really important to me and sometimes when you're passionate about something, its hard to get the words to come out in the right order, at least for me.

I really want to say how impressed I am with Lloyds bank.

I was on an app today and saw a lovely ad that caught my eye, two older men hugging with the text 'he said yes'. I clicked through and saw an article on the Lloyds bank website about getting married and budgeting along with a beautiful photo of a mixed race couple. The text referred to both marriage and civil partnership.

I was really touched by it because I think its rare to see images like these ones in advertisements. So many ads I see for weddings are of young white, heterosexual couples but they only represent a small portion of all of the couples in the world.

I think it's really refreshing to see a company embrace equality in this way in terms of sexuality, race and age. A photo might seem subtle but it really speaks volumes.

The fact of the matter is that it shouldn't have to be this way, these images and text shouldn't stand out for anything other than being beautiful because it should be the norm.

LOVE IS LOVE, regardless of the colour of your skin or who you're attracted to.  In society, so many people are always so quick to bash the banks but I really want to give a high 5 to Lloyds and I hope this is a step in the right direction and a sign of things to come.

We were ALL created EQUAL.

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  1. That is such a great advert and it's so nice to see large corporations like this not singling out same sex couples. x

  2. Love is all that matters at the end of the day isn't it x

  3. Very true! I think it's great to see big companies keeping up with modern day society. These days it should be a regular thing to see all sorts of relationships. Instead, it's often still see as something out of the ordinary but it really shouldn't have to be! Well done to Lloyds for being real!

  4. This is a lovely advert - I agree that love on any level is to be celebrated and cherished. I wish there was more love in the world right now. Kaz x

  5. Lovely to see large corporations taking things like this seriously! Well done Lloyds!

    Laura x x x

  6. I saw your Instagram post on this and I thought it was really lovely that they have just embraced that love can be equal for all, it makes me smile and I hope many more companies take the same approach in the future xxx

    Charli | Beauty and Lifestyle Blogger at CHARLI B

  7. Love really IS LOVE! I wish more companies would embrace equality, it should just be normal these days! Great post and well done Llyods! xx

  8. Well done Llyods, what a fab advert.

  9. I saw the advert on Tv for this campaign and it's so emotional and lovely!


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