5 Tips For Starting Your Own Fashion Boutique with Stylewise Direct

5 Tips For Starting Your Own Fashion Boutique with Stylewise Direct

Have you ever thought about starting your own clothing boutique and being the ultimate Girl Boss in fashion?

There’s so many new fashion brands and companies that have been created in the last five years and its great to see how successful people are becoming.  I’m always in awe of those who do well in life because it requires so much hard work and determination to get to where you want to be.

One of my own friends started a boutique in Sunderland called StudioB and her shop has gone from strength to strength; I couldn’t be more proud of her.

Starting a business isn’t easy and as with anything in life, you learn what works and doesn’t work along the way.  In today’s post, I thought I’d share with you 5 things to as yourself when starting your own fashion boutique.

5 Tips For Starting Your Own Fashion Boutique with Stylewise Direct

1. What is your market?

First things first, you need to know who you’re selling to.  Are you looking to sell to women from the, and I use the term loosely, “standard size” range or will you be targeting a particular market, for example children, petit women, big and tall men, plus size women, etc.  You’ll also need to consider the estimated age range, socioeconomic status and lifestyle of the people who you hope will buy your clothes as that will determine what stock you buy, your margin for profit, and how and where you promote your business.

5 Tips For Starting Your Own Fashion Boutique with Stylewise Direct

2. How will you sell to them?

Next, you’ll need to consider how you’re going to sell to them and the pros and cons surrounding that.  For example, selling clothing online is far cheaper in terms of overheads and you can reach a lot more people however you don’t have the opportunity for passing trade the way that you would if you opened a store in the town centre.

If you opt to sell online, you have the option of having your own website which is ultimately the best way to go if you’re successful on a large scale and you can also sell through Instagram and Facebook.  So many girl bosses are doing that these days and Instagram is a great option in particular if you’re appealing to women under the age of 33 as they account for a large proportion of all Instagram users.  If you’re selling online, you’ll need to take into consideration the time and cost of postage and where you’ll actually store your stock until it has been sold.

5 Tips For Starting Your Own Fashion Boutique with Stylewise Direct

3. How will you be able to afford it all?

Starting your own business is by no means cheap.  Whether you start it up using personal funds you’ve saved yourself, you get a cash injection from friends or family or you take out a business bank loan, you’ll need a solid business plan to ensure that you’ll be able to pay it all back.

Depending on whether you’ll be selling online or in a store, some things you’ll need to consider will be the cost of overheads of the store or storage facility and workspace, insurance, banking, stock, merchandising and items for the store (for example, hangers and rails, a camera, etc), staff and uniforms, postage and packaging and advertisements, PR and marketing.

From here, you’ll be able to work out how much money you’ll need to start the business initially and roughly how much your monthly running costs will be.  Its important to always build a contingency into these figures incase anything unforeseen should arise.

5 Tips For Starting Your Own Fashion Boutique with Stylewise Direct

4. What will you sell to them?

Choosing the right stock for your target market is incredibly important.  Whether you’re designing and creating the stock yourself or buying direct from a wholesaler such as Stylewise Direct.  You’ll need to have a very clear idea of who you’re selling to, what they’re likely to want to wear and the latest trends to stay ahead of your competitors.  The clothing you stock should usually inspire your potential customers while also giving them what they want.

Stylewise Direct are a fantastic place to start because they have a gorgeous selection of on trend pieces.  Imagine stocking this gorgeous Floral Print Cropped Set or the uber on trend Floral Embroidered Denim Bardot Top which I’m sure would be a best seller in a fashion boutique this spring and summer.

They even have a section women’s plus size wholesale fashion where you can pick up great staple items that your customers could add to their wardrobe such as the Balloon Toga Racer Back Maxi Dress that I’m wearing in this post.  The fabric is super soft and lightweight, making it ideal for the spring and summer whether at home or away on holiday.

5 Tips For Starting Your Own Fashion Boutique with Stylewise Direct

5. How will you connect with your customers?

My last point for consideration is how you will connect with your customers.  Regardless of whether you sell in store or online, you’ll need to utilise social media effectively.  Its better to run one or two social networks effectively than spread yourself too thin but if you’re able to manage it, set up an Instagram, Facebook and Twitter account for your company and make yourself easy to find with the same account name across all of your networks.

There’s no harm in nabbing your account name on other networks like Pinterest, Youtube and Snapchat too, as who knows where your business may take you in the future and when you have your girl boss fashion business empire, you’ll be able to employ staff to help you to create videos, adhoc content and even more beautiful images that would be perfect ways to inspire and encourage sales through these social networks!

5 Tips For Starting Your Own Fashion Boutique with Stylewise Direct

I’d love to hear what tips you would give to someone who is thinking of starting their own fashion boutique! Let me know in the comments!

*Thanks to Stylewise Direct for collaborating with me on this post!  I love my dress and as always, my opinions are 100% my own!


  1. Hannah Latoya Bond
    May 2, 2017 / 9:43 am

    Some great tips here. I've never thought about starting my own clothing boutique

  2. Carly Markham
    May 2, 2017 / 10:10 am

    Wow I have no tips but would wish anyone who tries lots of luck! I would happily shop local if someone opened an independent store near me!

  3. Keely Gallagher
    May 2, 2017 / 11:53 am

    I would say that defining your market is really important, since it helps you to cement your brand. Go for it!~ Keely's Nails http://www.keelys-nails.com

  4. Stephanie Merry
    May 2, 2017 / 1:43 pm

    Growing up I always wanted to start my own fashion business and I'd love to think I could still do that at some point in the future x

  5. lisa prince
    May 2, 2017 / 4:47 pm

    wow i wish i was as body confident as you are you look amazing and so ready for summer

  6. Sarah-Louise Bailey
    May 2, 2017 / 5:31 pm

    This is such great advice for those considering starting a fashion boutique or any type of small business really. There are so many success stories of people in e-commerce selling their wares online. Mastering social media and marketing effectively is definitely something that will be a big boost.

  7. Charlotte Guyon
    May 2, 2017 / 6:13 pm

    Really fab tips! I'd love to have my own shop, perhaps not clothes, but the same tips and ideas still apply 🙂

  8. Melanies Fab Finds
    May 2, 2017 / 7:30 pm

    Great ideas for anyone wanting to open their own fashion boutique. I think it's great that so many women now run their own businesses it is a sign of a change in times.

  9. ana de jesus
    May 2, 2017 / 7:35 pm

    I have never thought about opening my own boutique but I have thought about collaborating with a brand to create my own fashion line. Like you said knowing what your market is becomes one of the most important principles in setting up and running a successful business x

  10. Leah XL Channel
    May 2, 2017 / 8:38 pm

    I think you have it all covered. Amazing tips and what an amazing idea. x

  11. Alison Rost
    May 3, 2017 / 2:26 am

    How brave to start one's own boutique! While there would be a lot to learn as an entrepreneur .. I also think it would be fun to help people pick clothing that makes them feel and look great!

  12. Jonalyn Macandili
    May 3, 2017 / 3:42 am

    I definitely agree about knowing first your target market. It will be your bread and butter. Then next check your budget and the latest fashion trends. – Anosa

  13. Rhian Westbury
    May 3, 2017 / 8:05 am

    I admire anyone who starts up their own business like this because I know it must be a lot of hard work x

  14. Dannii Martin
    May 3, 2017 / 9:55 am

    Lots of great tips here. Always thinking about who your target market are is good for any business.

  15. Melanie Williams
    May 3, 2017 / 2:32 pm

    A great go to guide for the fashionistas…my tip follow trends, but be bold and unique too 🙂 x

  16. Joanna Davis
    May 3, 2017 / 3:24 pm

    I have just finished watching Girl Boss and in the movie, it's all about luck really. That doesn't really apply in real world. I do think as well that the best advice you could give to someone who starts their own business is to know their audience.

  17. Jemma
    May 3, 2017 / 4:31 pm

    Some really great tips for anyone looking to start a new fashion venture 🙂

  18. AK
    May 3, 2017 / 5:03 pm

    Wow, what a good post I enjoy reading this and thanks for this tips. Glad you share this post

  19. Philocalist
    May 4, 2017 / 1:15 pm

    I used to love the idea of having my own boutique but there's just so much competition these days! I work in fashion marketing now and it's a real slog some days. So much respect for anyone giving it a shot.

  20. Emma Iannarilli
    May 10, 2017 / 11:47 am

    I used to sell a lot through ebay and would love to start my own store, maybe selling my vintage and charity shop finds that don't fit.

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