I hope this comes across in the right way as its a subject thats really important to me and sometimes when you’re passionate about something, its hard to get the words to come out in the right order, at least for me.
I really want to say how impressed I am with Lloyds bank.
I was on an app today and saw a lovely ad that caught my eye, two older men hugging with the text ‘he said yes’. I clicked through and saw an article on the Lloyds bank website about getting married and budgeting along with a beautiful photo of a mixed race couple. The text referred to both marriage and civil partnership.
I was really touched by it because I think its rare to see images like these ones in advertisements. So many ads I see for weddings are of young white, heterosexual couples but they only represent a small portion of all of the couples in the world.
I think it’s really refreshing to see a company embrace equality in this way in terms of sexuality, race and age. A photo might seem subtle but it really speaks volumes.
The fact of the matter is that it shouldn’t have to be this way, these images and text shouldn’t stand out for anything other than being beautiful because it should be the norm.
LOVE IS LOVE, regardless of the colour of your skin or who you’re attracted to. In society, so many people are always so quick to bash the banks but I really want to give a high 5 to Lloyds and I hope this is a step in the right direction and a sign of things to come.
We were ALL created EQUAL.
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