Alex by Alex Curran Perfume

My favourite fragrance this month is Alex by Alex Curran. I’m not usually a fan of celebrity fragrances as they are usually a bit of a letdown. This perfume however, is certainly not a disappointment. Alex Curran, in case you’re wondering, is Steven Gerrad’s Mrs and this is her debut fragrance that clearly she wouldn’t have if she wasn’t a WAG but that’s beside the point. Apart from that, I don’t really know much about her. She’s pretty though.

This scent was originally launched back in 2007 and was a really big hit but for some reason, I never tried it until three years later. I first smelt this fragrance at my cousin’s house back in October and fell in love with it. It’s such a girlie scent that’s perfect for everyday use. That’s really what I’ve been looking for, a daytime perfume. I love to smell nice, it’s a necessity to me, but a lot of my favourite perfumes are very expensive, to me at least, and quite heavy; take Couture Couture by Juicy Couture, Gucci by Gucci, Alien by Thierry Mugler, Elle by YSL as examples. So I’ve been looking for a cheaper but equally as gorgeous alternative to wear during the day, that is also fresh and light and I think I have found it. After making it widely known that I like this perfume, I received three gift sets of Alex for Christmas. THANK YOU THANK YOU THANK YOU.

Alex by Alex Curran is a floral citrus scent with additional notes of black pepper, vanilla, tonka bean and musk. The perfume is fresh and light but creamy at the same time, which makes it perfect for daytime wear but it is also suitable for the evening. The only downside to the fragrance is that it doesn’t last all day and I’m not too sure if that’s because of the formulation of the perfume or because it is so light. Either way, it does wear off after a couple of hours so if you purchase this scent, I’d recommend popping the bottle in your bag, or decanting a little bit, so that you can have a quick spritz throughout the day.

Both the perfume and the body lotion look gorgeous on my dressing table. I really like perfumes that have nice packaging. Although it doesn’t add to the scent, I think perfume makes you feel pretty so it should look pretty in the bottle too. The packaging of Alex by Alex Curran is gorgeous. The perfume itself comes in a gorgeous tall pink bottle with a silver leaf design on the back and an eye catching girlie logo on the front. It’s not the best bottle I’ve seen in my life, but it’s certainly pretty. The body lotion is equally as pretty and the theme of the silver leaf design, pink background and black and silver logo run through the packaging from the box to the perfume to the body lotion. I like this as although it is a cheaper fragrance, there hasn’t been a major compromise on packaging.

The bottles that I have are 100ml each which will last me for AGES but not as long as some other perfumes because I will need to apply it a little more often. However, for the price, this doesn’t bother me. Buying this fragrance as part of a gift set is such a good idea because you get a gorgeous 150ml body lotion with it which can be used to layer the fragrance and therefore, reduce the need to reapply the perfume.

WhatLauraLoves Top Tip!

Layering your scent makes it more intense and stay on the skin for longer. Gift sets that include a shower gel, body lotion and the perfume are perfect for this. Simply take a shower with your perfumed shower gel (or a regular shower if you don’t get a shower gel with the particular fragrance you’ve bought as its the body lotion step that is most necessary), then dry off and apply the scented body lotion, leave it to soak into the skin and then spray on your perfume. I like to squirt a bit just above my belly button and on my wrists, décolletage and neck. Layering the scent in this way will keep you smelling of your favourite fragrance throughout the day without the need to reapply the eau de toilette.

This perfume is widely available online and in shops. Mine were purchased from Semi Chem, the discounted beauty store. They have some fantastic offers on this perfume and many of the other, cheaper fragrances. You can purchase a gift set containing a 100ml Eau de toilette and a 150ml body lotion for £10 in the shop. Quite recently, they had an offer on where you could buy two gift sets for £15 and then they had 20% off that price for one day only, so you got the two for £13.50 which is such good value for money.

Are you a fan of celebrity fragrances or do you avoid them like the plague?


  1. Christina Marie
    January 17, 2011 / 1:42 pm

    This sounds really nice and i love the bottle! x

  2. Nic's Notebook
    January 17, 2011 / 5:30 pm

    Ooh I must try this! I never really think celeb scents will be any good!

  3. Anonymous
    January 21, 2011 / 5:20 pm

    I love this fragrance – it's absolutely lovely!Usually I don't buy celeb fragrances, just because I don't expect them to be very good – it's the name that sells it, not the smell. But Katy Perry's changed that all round for me. It's absolutely stunning, and now I actually give them a chance.Thanks for the review pet!xxx

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