Last week I attended the press day for the new Gok Wan for Simply Yours spring/summer 2012 collection at the amazing W Hotel in Leicester Square and I cannot wait to tell you all about it!
Gok has created a definitive collection of must have shapewear that is exclusive to Simply Yours from 1st March. He has called it his ‘Wall of Fame’ collection as he has gone back to basics, looking at key shapes, styles and materials that are classic. When he was explaining the concept of the collection to us, he painted a great analogy as he got us to think back to when we have had a favourite pair of jeans, a bra, or a pair shoes that fit so well and comfortably and make you look and feel great, that you’ve worn them to death and wish that you’d picked them up more of them, or in more colours… but when you go to do so, they are discontinued. I’m sure we’ve all had that feeling of when we’ve loved something and worn it religiously, only to find it isn’t available anymore and there’s no comparison out there in the shops. That’s the concept of Gok Wan’s collection, hes listened to Simply Yours customers’ comments about their favourite shapewear pieces and applied that to redesigning the best of his range. His much loved shape wear has been given a make over to perform better than it has ever done before, featuring seamless panelling, boning and powermesh technology which are all designed to provide the ultimate in comfort, style and control.
Gok Wan’s forthcoming spring/summer 2012 collection really is his best collection yet. Whilst I don’t think that every shape could wear every single piece in the collection, there certainly is something in the collection to suit everyone and to create the perfect sillouette under any outfit. There are six key pieces to the collection, there’s the multi-way Banger Booster bra, the Pull Me in Pants, the Curve Controller body, the Slicker Knicker, Sassy Slip and Divine Outline multi-way. They’re all available in three gorgeous colours; Crush, Sweet Slate and Blush and all branded subtly with the trademark Gok signature. I particularly like colour Crush, the beautiful coral colour, as it’s the same colour as my wedding theme. I cant wait to get my hands on the Banger Booster bra and Curve Controller body! The range will be available in sizes 30-46 A-G cup for the Banger Booster, Curve Controller and the Sassy Slip and the Pull Me In Pants, Divine Outline and Slicker Knicker will be available in sizes 8-32 so SO many women will be able to wear the gorgeous shapewear. Usually one end of the sizing spectrum is sized out of the range in most underwear brands collections, but not this one. Thanks Gok!
What do you look for in shapewear? Which is your favourite colour and style from the collection?