Philip Kingsley Elasticizer Review

Regular readers may remember my recent Hair Mask Showdown post where I threw the newest hair mask in my stash into the mix and promised I’d put it through its paces and come back with a review for you all.  Well, here it is; my thoughts on the Philip Kingsley Elasticizer. 

Philip Kingsley Elasticizer Hair Mask Review Image

The Philip Kingsley Elasticizer is one of the most raved about products in the hair care world and the one that I’ve heard the most talked about from the Philip Kingsley brand.

The Elasticizer is a pre-shampoo treatment that was originally created for Audrey Hepburn who was looking for a hair treatment that would be super moisturising whilst repairing her hair and keeping it in great condition through the frequent colouring and styling her would go through on film sets.

Philip Kingsley Elasticizer Hair Mask Review Image

For an intensive moisturising treatment, the Elasticizer has a surprisingly light texture and is free from any fragrance.  Being lightweight makes it easy to work through the hair as it needs to be applied when the hair is just damp (before shampooing) but it is thick enough to give you the placebo effect while you’re applying it, as it feels as though it is working from the first application.

As a pre-shampoo treatment, I find that the longer I leave this on my hair the better the results so where possible, I apply it through my hair when it is slightly damp, pop on the plastic shower cap that comes with it and leave it on my hair overnight, washing it off in the shower the next morning before shampooing my hair.

If I don’t have the time, I’ll just apply it and leave it to work for the half an hour or so before I get in the bath, while its running.  It is really easy to wash out with warm water and I must say, the results are instant.  I’ve been using this once a week.

Philip Kingsley Elasticizer Hair Mask Review Image

However I’m sorry to report that I really don’t think that the Elasticizer lives up to its claims; I’ve heard that it is a fantastic hair mask with results that improve the condition of the hair but in all honesty, I don’t find that it really does that much to my hair.  It does leave my hair a bit softer to the touch and a bit shinier but I can get that with a mask from the supermarket for a fraction of the price.  I do think it does work more effectively, the longer you leave the mask on before showering but I haven’t always got the time for that.  I have a feeling that this would be better on girls who have far drier hair than I do or for damaged hair.

I bought mine from Feel Unique for the 150ml tub.  There’s also a 75ml tube available if you’re just wanting to try it, a 500ml if you love it or a 1000ml if you REALLY love it!


Have you tried the Elasticizer- what did you think of it? What is your favourite hair mask?


  1. Sarah
    February 24, 2013 / 12:27 am

    I've seen so many positive things about this product I really need to give it a go!Sarah xx

  2. Stephiemcd
    March 8, 2013 / 11:48 am

    My mum bought this and I borrowed it and totally fell in love! But after reading your review I just realized that i put it on my dry hair :/ whoops! But it did a great job none the less haha. I just wish it was a bit cheaper – but I shall keep borrowing my mums and pray she doesn't notice haha x

    • WhatLauraLoves
      March 8, 2013 / 5:54 pm

      Hi HunYou do apply it to dry hair so you're doing the right thing. I just dampen mine ever so slightly first.Laura xx

  3. Nikki
    October 2, 2016 / 9:40 am

    I haven't tried this yet but after reading your review i am not sure I will. Thanks for sharing 🙂

  4. Rebecca Smith
    October 2, 2016 / 12:50 pm

    I'd heard a lot of good things about this and found it didn't quite live up to my expectations either

  5. beautyqueenuk
    October 2, 2016 / 2:48 pm

    I am on the fence with this one too. I have used it twice and am not convinced it is at all as amazing as others say x

  6. Hannah Heartss
    October 2, 2016 / 3:44 pm

    It's a shame you didn't like it, I really like it! X

  7. Nayna Kanabar
    October 2, 2016 / 5:38 pm

    Its nice to read an honest review of products, msybe it works better on some hair thpes than others.

  8. Stella Olojola
    October 3, 2016 / 5:02 pm

    Good to see an honest review. So rare these days. Thanks for sharing.

  9. Ali - We Made This Life
    October 3, 2016 / 9:31 pm

    I have tried this a while ago and found it difficult to put on dry hair. It did help but not enough to warrant the price tag.

  10. Gigglesinloveable
    October 4, 2016 / 7:57 pm

    This sounds great at first, my hair is quite damaged so may do a little more. X

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