WhatLauraLoves X Curvissa Plus Size Clothing Edit Launches TODAY! AD

Today marks the exciting launch of #WhatLauraLovesXCurvissa, my autumn winter fashion edit for the very much loved plus size clothing brand, Curvissa!  If you follow me on Instagram then you’ll know that I shared a little behind the scenes insight into a special project that I’ve been working on with Curvissa over the last few months in this post and I can now reveal that I have put together my own curated collection with them.  I am beyond excited to share this with you all!

From cosy casuals to party dresses that are perfect for the festive season and beyond, I have brought together a collection of key pieces that plus size woman can feel confident wearing this winter.  I’m so passionate about how women feel in their clothes, even more so than how they look because I’ve experienced first hand how far feeling confident in myself has taken me in life.

I’ve been wearing these pieces so much this autumn so far and its been frustrating me that I couldn’t share them with you but now, FINALLY, I can!  I’m so excited for you to see me wearing the pieces on the Curvissa website, in the catalogue and on the catwalk at the Curve Fashion Festival.  Have you got your tickets yet?  They’re an absolute steal for what promises to be an awesome day.  I’ll be there with Curvissa, on their stand where the key pieces from my #WhatLauraLovesXCurvissa collection will be available with the different colour ways in some of the items too.  I can’t wait to meet you there!

Working with Curvissa has been a dream come true and we’ve all worked so hard to make this happen.  Curvissa have the plus size woman at the heart of everything they do, it comes from such a genuine place and this couldn’t be more in line with my values.  I’ve been blogging for over 8 years now and I’ve collaborated with Curvissa in the past, so putting together this edit has really felt like my hard work and determination has come full circle.

I’ve been a customer of Curvissa for years so I already know how amazing their product is first hand.  In a world filled with fast fashion brands, Curvissa are the quality that lasts. When you feel a Curvissa garment in your hands, your touch will tell you how well made it is and with fabrics that are easy to care for, many of which are created in timeless styles, you’ll know that they’re going to be in your wardrobe for years to come.  That’s the kind of quality brand I wanted to collaborate with and I am so proud of the collection that I have put together.

There’s been a team of us working hard behind the scenes to make this a reality and I couldn’t have wished for more dedicated, talented people to work with.  They just get it.  They understand me, what I’m all about and respect my integrity.

From the start, they’ve really listened, valued my honesty and creativity and trusted me with so much control which has enabled me to curate a collection that’s truly me, for the plus size woman whose confidence, happiness and self belief I really do care about.

Fashion shouldn’t have limits as style doesn’t have a size tag so working with a brand that carries sizes 14 through to 32 was really important to me and I’ve been so happy with how receptive Curvissa have been to my ideas and thoughts throughout this process.

This has been a huge step for both myself and Curvissa as a brand. It’s a first for me and for them too but I’m sure we’d both agree that it is so empowering and inspiring to see a truly plus size woman feeling confident and fabulous wearing their clothes on their website and in their catalogue.  My body shape is largely underrepresented in plus size fashion and I know that it will mean so much to so many of you to see me up there living my best life, knowing that my body and yours is just as worthy as anyone else’s.   and loving my body as it is in this moment, free from airbrushing.

My vision for WhatLauraLoves X Curvissa was to curate a collection with quality clothing that every woman could feel the best version of themselves in.  I’ve been on such a journey of self belief and body confidence in my life and inspiring other women to create a life that they love, wearing clothes that they feel fabulous in while they’re smashing their goals is so important to me.

Life isn’t always easy but choosing an outfit shouldn’t be a hard; that’s why I wanted WhatLauraLoves X Curvissa to be a really wearable collection that women could enjoy wearing from their wardrobe for years to come with imagery online and in the catalogue that is an accurate reflection of someone just like them, enjoying fashion, free from airbrushing and body manipulation.  We all deserve to feel excited about our wardrobe this festive season and I hope that the pieces in my collection bring you so much happiness when you wear them.

Every woman can wear anything but not every woman has the confidence to do so; this is a collection where they can.

Thank you for supporting me and my journey so far, I hope I make you all proud!

WhatLauraLoves X Curvissa is available NOW in sizes 18 to 32 ONLINE HERE!

 

*This post is part of my paid collaboration with Curvissa.  Huge thanks to the Curvissa team, the photographer Jay Mawson, international makeup artist Mandy Winrow and videograpers Cuckoo Films.