WhatLauraWore: Dannii Minogue Eat Your Heart Out!

Project/D London is a fashion range by Dannii Minogue and London based fashion designer, Tabitha Somerset-Webb.  They have recently launched their first fashion collection for Simply Be, available exclusively in sizes 14-32.  I was lucky enough to get a sneek peek at the collection back in November last year on a visit to the Simply Be head office when I met with some of the Simply Be team to design my dress which will be going on sale in late May/early June.

The designs are elegant, timeless and sophisticated.  Here I am, wearing my favourite piece from the current collection, the Lincoln Print Maxi Dress.

The Lincoln is a gorgeous printed maxi dress and, for me, the stand out piece from the collection.  It has an empire line, meaning that the main body of the dress falls from under the bust, pulling the wearer in where most are smallest and skimming over a larger tummy and hips, making this a great option for all, but most specifically for pear and apple shapes.  I found the dress itself to be comfortable to wear and I felt very glamorous in it.  This is a different dress for me to wear as I often prefer shorter numbers but this is something that is great for a wedding or a christening, an occasion where it wouldn’t always be suitable to get the legs out!  The chiffon style fabric floats over all of my lumps and bumps, giving me confidence when wearing the dress and the elasticated back ensures a held together, comfortable fit.  I love the cut out detailing in the back- very subtle yet sexy.

It is available in two lengths, 54in and 58in.  For reference, I have the 54in and I’m 5ft 5″.  I love that it is long on me, without touching the floor, making it very easy to walk in as I don’t need to worry about tripping over it.  If you’re my height or shorter, I’d recommend getting this length, any taller and I’d suggest the 58 inch dress.  Size wise, I ordered my usual dress size and found that it was a little big on my around the bust which would probably be a great fit on the majority of people as I’m quite small chested for my size and I found it to be quite a snug fit around my middle which was due to the gorgeous satin lining of the dress, I am much larger around my middle than anywhere else on my body and I found the lining to be quite tight and with it being satin, there isn’t any stretch in it, it is still perfectly wearable but smaller than the lining usually is on dresses that I buy my normal size in.  I think that’s something to consider when purchasing this gorgeous dress as you may want to consider going up a size if you’re shaped like me, similarly if you have a larger bust but smaller tummy you would probably be fine with your usual size.  Personally, I couldn’t go any larger as it would be far too big on my bust.  Your best bet is to try a couple on and opt for the one you feel the most comfortable in.

I found the dress to be cool toned and so I paired it with silver accessories- a clutch, large silver bangle, watch and some jewelled flip flops, the stockists of which are listed below.  The dress has some turquoise flecks in it and so to bring out this colour, I opted for another bangle and some earrings in a similar shade.  I find that turquoise is a great shade on any hair colour but especially on blondes.  I can’t wait to wear this stunning dress again, perhaps for a few cocktails one Sunday afternoon with the girls, I think it’d look great dressed down a little with my leather jacket.


Lincoln Print Maxi Dress from Project D London at Simply Be

Jewelled sandals from Dune

Clutch bag from Next

Turquoise bangle from Primark

Silver bangle from Red Herring at Debenhams

Turquoise earrings from New Look

Watch from D&G at Goldsmiths

What is your favourite piece from the collection?

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  1. Gem | Miss Makeup Magpie ♥
    March 23, 2013 / 12:12 pm

    Wow what a gorgeous dress, you look amazing lovely! Such a glamorous outfit xxGemma ♥ | Miss Makeup Magpie

    • WhatLauraLoves
      March 25, 2013 / 1:26 am

      Thanks loads Gem. I always remember watching Dannii wearing such gorgeous dresses on the X Factor so I was really looking forward to seeing if she was going to design some glamorous dresses and she has! xxx

  2. Stephiemcd
    March 23, 2013 / 2:41 pm

    Your style is amazing – i love all your outfit posts. Although at a soze 12-14 i do not struggle to find my size in the highstreet I love the fact that there are now companies that embrace the curvy figure.Sometimes the highstreet styles their clothes for people with a flat tummy and not a pick of fat. I have recommended you blog to many of my curvy friends and tey love it! Thank you for being an inspiration to girls everwhere and showing us that even if we are not a size 8 we can still look amazing :)X

    • WhatLauraLoves
      March 25, 2013 / 1:28 am

      Thanks so much for such a great comment and thank you for recommending me to your curvier friends! I completely agree about clothes being made for those with incredibly flat tums!! xxx

  3. Claire does beauty
    March 23, 2013 / 7:56 pm

    What a pretty dress i love it!You have a really nice style Laura.Claire does beautyClaire xx

    • WhatLauraLoves
      March 25, 2013 / 1:31 am

      Thanks Claire xxx

  4. Nikki Sumner
    March 23, 2013 / 8:13 pm

    Love the dress and good to know that there is a maxi dress out there that won't trail on the floor and trip me up (I'm 5' 4")! I love the neckline as I have a larger bust and this is where I struggle with a lot of dresses as they don't allow enough room so I have to size up and the rest is too big. Fab post as always x

    • WhatLauraLoves
      March 25, 2013 / 11:17 pm

      Thanks for your lovely comment. I think it is great that they're offering the dress in two different lengths, I always have trouble with dresses trailing the ground and tripping over them!! xx

  5. Charlotte
    March 23, 2013 / 10:49 pm

    Stop looking so gorgeous, it is not fair! Your wardrobe inspires me a lot but unfortunately my bank balance isn't a fan but I am determined to slowly but surely add pieces to spice up my choice of clothes and take a leaf out of your book. The dress is lovely and will be perfect for the summer, if we actually get one. Massive congrats on designing a dress for Simply Be, well done girl.http://barbiesparkles.blogspot.com

    • WhatLauraLoves
      March 26, 2013 / 12:02 am

      Thanks loads. xxx

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